Lead Management
Lead Management
You have your leads. It is time to magically turn all these leads into conversions. And by "magically"
we mean through strategic lead nurturing.
Drip Marketing
Supercharge your conversions with predefined automated lead nurturing workflows.
Automate the entire lead to application journey
Automating lead nurturing enables the systematic tracking of lead engagements with your content and site, and accurately pinpoints lead’s stage. That means you can drip feed appropriate content to the right leads, at the right time, and all without lifting a finger– leads are never forgotten and opportunities never missed.
Drip Marketing Benefits
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Lead Qualification
Identify the most promising ones from the vast pool of captured leads; the ones most likely to convert, and the first among equals!
Lead Profile: Consortium of Lead activities
Summarize your leads based on the data (behaviour) they provide in OneView: every lead interaction to understand their interests, lead-counsellor contacts: calls, follow-ups,remarks etc., automatically append activity summaries to profiles in the system, enabling teams for a relevant follow-up discussion.
Highly Customizable Behavioral Scoring Criteria
A lead score is a numerical expression of a lead potential. It quantifies behavior and information into a metric that can be interpreted to automatically channel leads to the right bucket.
Actions like opening an email, clicking on the link provided in the email, registering for an application, visiting your website, add to a lead's overall score.
Knowing who is a good fit for you allows you to market more efficiently and reallocate your valuable time to the leads that are more likely to be converted. Identify your hottest leads — before the competition does.