An Introduction to Digital Marketing (1/7)

Ever since 2000, after the advent of the internet, the world has witnessed a new wave of marketing that has revolutionized the marketing industry. And considering how accessible the internet has become these days, it shouldn’t come as a surprise that digital marketing is mandatory for every business looking to corner their market. 

Using digital marketing channels, businesses are sharing their products and services with a high ROI. It has opened the gateway for small and medium businesses alike and provided a level playing field.

Let’s get a deeper insight into what digital marketing is and how it has become mandatory for every business. Read below. 

Why read further? 

DigiGro is a digital marketing agency in Bangalore that has been in the industry for the past 3 years. Having helped 54+ clients (startups, B2B, and B2C companies) leverage the potential of digital media, we have gained enough expertise in digital marketing to propel any business to the top of the marketing funnel. Read more about us

What is Digital Marketing?

Digital Marketing is the strategy and methods used to achieve marketing goals through digital technologies like electronic devices and internet that produce profitable customer action. 

To put in simple terms, it is marketing, but the modus operandi involves digital means. 

Although considered the same as traditional marketing in terms of the end goal, digital marketing involves the adoption of a new completely approach in terms of techniques and strategies used. 

Why Digital Marketing is Important?

In this age of cut-throat competition, digital marketing provides businesses and organizations alike a platform to succeed and gain a competitive advantage. 

A report has it that around 4.33 billion people used the internet in July 2019.

If used wisely, digital marketing can help your business grow by leaps and bounds. It is especially useful for small and medium-sized businesses as it helps them target and reach the desired audience. 

Digital marketing is also a very cost-effective marketing strategy, with higher conversion rates. Another key feature of digital marketing is that it provides a platform that allows the business to interact with the users. 

Aspects of Digital Marketing

  • SEO
  • SMM 
  • Affiliate Marketing 
  • Email Marketing 
  • PPC
  • Content Marketing 
  • Display advertising 
  • Online Public Relation 


Customers have taken a steady shift from traditional marketing to the digital space. Digital marketing possesses the power to transform your business because of the technological disruption the world has experienced over the past couple of decades. It has provided us with endless possibilities at our fingertips. It stands to reason that every business organization is trying to tap the potential of digital marketing. 

In the coming blogs, we will discuss in-depth about digital marketing in that it’s scope, types, tools, trends, and updates. 

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